genericization

English

Etymology

    From generic + -ization.

    Pronunciation

    • IPA(key): /dʒəˌnɛɹɪsaɪˈzeɪʃən/, /dʒəˌnɛɹɪsɪˈzeɪʃən/
    • Audio (Southern England):(file)

    Noun

    genericization (countable and uncountable, plural genericizations)

    1. (uncountable, countable) The process of becoming generic; an instance of it.
      Near-synonyms: generalization; see also Thesaurus:generalization
    2. (uncountable, law) With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.
      Synonyms: genericide, trademark erosion
      Hypernyms: appellativization, deonymization, deproprialization
      • 2024 September 19, Scott Cacciola, “Tupperware (the Brand) May Fail. Tupperware (the Word) Will Survive.”, in The New York Times‎[1], New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 6 November 2025:
        Successful companies have strategies to protect their trademarks and fend off the creep of genericization, Mr. Taylor said.
    3. (countable) An instance of this act or process; a generic name thus created.
      Hypernym: generic name
      Hyponym: genericized trademark