broification

English

Alternative forms

• bro-ification

Etymology

From bro +‎ -ification.

Noun

broification (uncountable)

1. (slang) The process of someone or something becoming aligned with bro culture.
   • 2024 October 4, Nitasha Tiku, Naomi Nix, “Inside the bro-ification of Mark Zuckerberg”, in The Washington Post‎^[1], Washington, D.C.: The Washington Post Company, →ISSN, →OCLC, archived from the original on 6 August 2025:

     Printing ancient battle cries on Italian cotton may be an innocuous flex, but it’s part of a transformation that has quietly remade [Mark] Zuckerberg’s public image, attracting the same generation of start-up guys who once idolized Elon Musk. [see title]