MTV Generation
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The MTV Generation refers to the adolescents and young adults of the 1980s to 2000s, a time when many were influenced by the television channel MTV, which launched in August 1981. The term was often used synonymously with Generation X and Millennials. The development of MTV "had an immediate impact on popular music, visual style, and culture". Through this impact, MTV has shaped the MTV Generation and a new "cultural force".