Dollar slice
99 Cent Fresh Pizza, established in 2001, was the first pizzeria to sell the dollar slice.
2 Bros. Pizza, established in 2008, increased the popularity of the dollar slice.
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The dollar slice is a phenomenon in New York City of pizza sold by the slice for one U.S. dollar. The business model involves slimmer profit margins on a high volume of pizzas sold. The dollar slice is popular as an affordable food option.
The first dollar-slice shop in New York was 99 Cent Fresh Pizza in 2001. Early dollar-slice shops served homeless people in the city. The concept became more popular during the Great Recession. The chain 2 Bros. Pizza opened in 2008 and influenced the establishment of several dollar-slice chains in the 2000s. Inflation led to many establishments raising their prices above one dollar, especially during the 2020s.