simples

English

WOTD – 6 October 2026

Etymology

    From simple (interjection) + -s (hypocoristic suffix). The word was popularized as the catchphrase of a meerkat character in a 2009 advertising campaign for the British price comparison website Compare the Market.[1]

    Pronunciation

    Interjection

    simples

    1. (UK, humorous, informal) Used to indicate that something is easy to do or to understand; easy!, simple!
      • 2009 April 14, Jamie Powell, “Satellite Dish Acquires Wrong ‘Bird’”, in uk.tech.digital-tv‎[1] (Usenet):
        There is no potential for takeover of the state of Pakistan by a rag-tag bunch of trumped-up nobodies with battered guns, and therefore no threat to the west. simples!
      • 2010 March 25, Mike Jones, “And Jeremiah The Prophet Said:”, in alt.talk.creationism‎[2] (Usenet):
        So you claim. So, put whatcha got on the table, or STFU [shut the fuck up]. / Simples.
      • 2010 August 10, AC, “HD Coverage of the Nascar Race and Indy Car Races Makes the F1 Coverage Look Like Crap”, in rec.autos.sport.f1‎[3] (Usenet):
        Look, the vast majority of F1 viewers don't have HD TV. There for the numbers don't add up. When they do, you will have your HD TV. Simples.
      • 2013 August 4, Matthew Bell, “It’s a very good 17 days to bury bad news”, in The Independent‎[4], London: Independent News & Media, →ISSN, →OCLC, archived from the original on 15 June 2023:
        Controversial plans to replace appointed peers with elected senators, longed for by the Lib Dems, were seemingly given a new berth among the leftovers of Sam Cam [Samantha Cameron]'s veg box. Simples!
      • 2016 July 4, John Crace, “Up really is down on Mummy [Andrea] Leadsom’s amazing journey”, in Katharine Viner, editor, The Guardian‎[5], London: Guardian News & Media, →ISSN, →OCLC, archived from the original on 14 June 2023:
        Most things will go through on the nod. Simples. Everything will be fixed by Christmas.
      • 2019 February 26, Theresa May, “Leaving the European Union”, in House of Commons Debates (House of Commons of the United Kingdom)‎[6], volume 655, London: Parliament of the United Kingdom, archived from the original on 16 January 2026, column 173:
        Finally, the right hon. Gentleman [Ian Blackford] talked about uncertainty: the uncertainty of not having the arrangements in place. If he wants to end uncertainty and if he wants to deal with the issues he raised in his response to my statement, then he should vote for a deal—simples.
      • 2022 September 21, Christian Wolmar, “Trevelyan Must ‘Give a Damn’ and Engage with the Railway”, in Rail, number 966, Peterborough, Cambridgeshire: Bauer Media, →ISSN, →OCLC, page 45:
        So, here's a bit of advice that I am sure she [Anne-Marie Trevelyan] will not take: simply redeploy the lot of them, merge Network Rail with the train operators, call it British Railways, give it a set budget, and then let Andrew Haines and his colleagues get on with it. Simples.

    Translations

    Noun

    simples

    1. plural of simple.

    Verb

    simples

    1. third-person singular simple present indicative of simple.

    References

    Asturian

    Adjective

    simples

    1. plural of simple

    Catalan

    Pronunciation

    Adjective

    simples

    1. plural of simple

    French

    Pronunciation

    Adjective

    simples

    1. plural of simple

    Noun

    simples m

    1. plural of simple

    German

    Pronunciation

    Adjective

    simples

    1. strong/mixed nominative/accusative neuter singular of simpel

    Mirandese

    Adjective

    simples m pl or f pl

    1. plural of simple

    Portuguese

    Etymology

      Inherited from Old Galician-Portuguese simplez, from Latin simplex.

      Pronunciation

       

      Adjective

      simples (invariable)

      1. simple
        Synonym: singelo
      2. (Brazil, euphemistic, of people) Generally lower-class; uneducated and/or poor.
        Synonyms: xucro, ignorante, apedeuta

      Derived terms

      Further reading

      Spanish

      Pronunciation

      • IPA(key): /ˈsimples/ [ˈsĩm.ples]
      • Rhymes: -imples
      • Syllabification: sim‧ples

      Adjective

      simples m pl or f pl

      1. plural of simple

      Noun

      simples m pl or f pl

      1. plural of simple