multibrand

English

Etymology

    From multi- + brand.

    Adjective

    multibrand (not comparable)

    1. (marketing) Involving multiple brands
      • 2007 October 1, Bob Tedeschi, “When Beauty Is More Than a Click Deep”, in The New York Times‎[1], New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 6 March 2024:
        Ms. Hoffman, of the Sloan Center, said the multibrand retailing approach of Sephora is still viable, because […] Sephora has invested heavily in its own brand.