English
Noun
dynamic pricing (uncountable)
- A pricing strategy in which businesses set flexible prices for products or services based on current market demands.
- Synonym: surge pricing
2024 April 16, Christopher Beam, “Welcome to Pricing Hell”, in Jeffrey Goldberg, editor, The Atlantic[1], Washington, D.C.: The Atlantic Monthly Group, →ISSN, →OCLC, archived from the original on 7 May 2026:Dynamic pricing is hardly new. Airlines have been charging flexible fares for decades. Prices on Amazon change millions of times a day. […] One survey showed that half of customers think of dynamic pricing as price gouging; surge pricing in rideshare apps leads to more customer complaints; and polls show that shoppers are worried about companies collecting their data to shape prices.
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