dynamic pricing

English

Noun

dynamic pricing (uncountable)

  1. A pricing strategy in which businesses set flexible prices for products or services based on current market demands.
    Synonym: surge pricing
    • 2024 April 16, Christopher Beam, “Welcome to Pricing Hell”, in Jeffrey Goldberg, editor, The Atlantic‎[1], Washington, D.C.: The Atlantic Monthly Group, →ISSN, →OCLC, archived from the original on 7 May 2026:
      Dynamic pricing is hardly new. Airlines have been charging flexible fares for decades. Prices on Amazon change millions of times a day. […] One survey showed that half of customers think of dynamic pricing as price gouging; surge pricing in rideshare apps leads to more customer complaints; and polls show that shoppers are worried about companies collecting their data to shape prices.

Further reading