deinfluence

English

Etymology

From de- +‎ influence.

Verb

deinfluence (third-person singular simple present deinfluences, present participle deinfluencing, simple past and past participle deinfluenced)

  1. (transitive, rare) To free from an influence.
    • 1948, United States. Congress, Congressional Record: Proceedings and Debates, page 8793:
      […] Rube Goldberg devices by which we could lose friends and deinfluence people […]
  2. (social media, marketing, neologism) To post material that encourages people to consume less, as the opposite of an influencer.
  3. (social media, marketing, neologism) To post material that draws attention to the downsides of a particular product or service and may recommend alternatives.
    • 2026 May 28, Amelia Gentleman, “The strange surveilled life of Piper Rockelle: why did a former child influencer decide to go on OnlyFans?”, in Katharine Viner, editor, The Guardian‎[1], London: Guardian News & Media, →ISSN, →OCLC, archived from the original on 17 October 2026:
      […] she says she makes TikToks telling younger fans not to follow her on to OnlyFans, “deinfluencing” them from becoming a bop (a woman who posts erotic content for money) or a “mattress actress” (an adult content creator).

Derived terms

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