Zuffa Boxing

Boxing OpCo, LLC
Trade name	Zuffa Boxing
Type	Private
Industry	Boxing promotion
Predecessor	Zuffa, LLC; (unofficial)
Founded	September 2024
Founder	Dana White; Turki Al-Sheikh;
Headquarters	UFC Performance Institute; 6650 S Torrey Pines Drive, Enterprise, Nevada, U.S.
Key people	Rakan Alharthy (CEO & Managing Director, Sela); Ari Emanuel (CEO & Executive Chairman, TKO); Dana White (Promoter); Nick Khan (Promoter); Turki Al-Sheikh (Promoter);
Owner	Sela (60%); TKO Group Holdings (40%)
Parent	TKO Boxing Promotions
Subsidiaries	Zuffa Boxing Anti-Doping
Website	https://zuffaboxing.com/

Zuffa Boxing (incorporated as Boxing OpCo, LLC) is a Saudi-American professional boxing promotion company founded by CEO of the Ultimate Fighting Championship (UFC), Dana White, and Chairman of the Saudi Arabian General Entertainment Authority (GEA), Turki Al-Sheikh. The company is a joint venture between Sela and TKO Group Holdings (TKO), and is based in Enterprise, Nevada, U.S.

The promotion had its inaugural event, a fight between Canelo Álvarez and Terence Crawford, on September 13, 2025, at Allegiant Stadium in Paradise, Nevada.