Wally Olins
Wally Olins | |
|---|---|
 | |
| Born | Wallace Olins 19 December 1930 London, England |
| Died | 14 April 2014 (aged 83) |
| Education | Highgate School |
| Alma mater | St Peter's College, Oxford |
| Occupation | Branding consultant |
| Spouses | Renate Steinart
(m. 1957; div. 1989)Dornie Watts (m. 1990) |
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alma_mater, education.Wallace Olins CBE (19 December 1930 – 14 April 2014) was a British branding consultant specializing in corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as chairman of both. Olins advised organisations on identity, branding, communication and related matters, including 3i, Akzo Nobel, Repsol, Q8, the Portuguese Tourist Board, BT, Renault, Volkswagen, Tata and Lloyd's of London. He also advised McKinsey and Bain. He pioneered the concept of the nation as a brand and worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal and Lithuania.