Wairoa

This article is about the town. For other uses, see Wairoa (disambiguation).

Wairoa
Minor urban area
Riverbank adjacent to town centre, viewed from the bridge over the Wairoa River, 2010
Interactive map of Wairoa
Coordinates: 39.035°S 177.418°E / -39.035; 177.418
Country	New Zealand
Region	Hawke's Bay
Territorial authority	Wairoa District
Electorates	Napier Ikaroa-Rāwhiti (Māori)
Government
• Territorial authority	Wairoa District Council
• Mayor of Wairoa	Craig Little
• Napier MP	Katie Nimon
• Ikaroa-Rāwhiti MP	Cushla Tangaere-Manuel
Area
• Total	7.57 km2 (2.92 sq mi)
Population  (June 2025)
• Total	4,720
• Density	624/km2 (1,610/sq mi)
Postcode(s)	4108
Website	Official website

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Wairoa is the largest town in the Wairoa District and the northernmost town in the Hawke's Bay region of New Zealand's North Island. It is located on the northern shore of Hawke Bay at the mouth of the Wairoa River and to the west of Māhia Peninsula. It is 118 kilometres (73 mi) northeast of Napier, and 92 kilometres (57 mi) southwest of Gisborne, on State Highway 2. It is the nearest town to the Te Urewera protected area and former national park, which is accessible from Wairoa via State Highway 38. It is one of three towns in New Zealand where Māori outnumber other ethnicities (the other towns being Kawerau and Ōpōtiki), with 62.29% of the population identifying as Māori.