WRNW

WRNW
Broadcast area
Greater Milwaukee
Frequency97.3 MHz (HD Radio)
BrandingB97.3
Programming
FormatAdult contemporary
SubchannelsHD2: Talk (WISN)
Ownership
Owner
WISN, WKKV-FM, WMIL-FM, WOKY, WRIT-FM
History
First air date
January 1961 (1961-01)
Former call signs
  • WISN-FM (1961–1978)
  • WLPX (1978–1984)
  • WBTT (1984–1985)
  • WLTQ (1985–2004)
  • WQBW (2004–2010)
Call sign meaning
"Radio Now" (previous format)
Technical information
Licensing authority
FCC
26609
ClassB
ERP15,500 watts
HAAT278 meters (912 ft)
Transmitter coordinates
43°06′40″N 87°55′37″W / 43.111°N 87.927°W / 43.111; -87.927
Links
Public license information
WebcastListen live (via iHeartRadio)
Websiteb973fm.iheart.com

WRNW (97.3 FM) is a commercial radio station in Milwaukee, Wisconsin, known as "B97.3". It airs an adult contemporary radio format and is owned by iHeartMedia, Inc. The studios are on West Howard Avenue in Greenfield.

WRNW is a Class B FM station with an effective radiated power (ERP) of 15,500 watts. The station transmits from the tower of its former sister television station WISN-TV (channel 12) in Lincoln Park, near the Milwaukee River. WRNW broadcasts using HD Radio technology. Its HD2 digital subchannel carries talk radio programming from co-owned WISN (1130 AM); WISN-TV is owned by Hearst Television and outside its tower lease, has no current connection to its former radio sisters.