Victoria's Secret

Victoria's Secret & Co.
TypePublic
IndustryApparel
FoundedJune 12, 1977 (1977-06-12)
Stanford Shopping Center, Palo Alto, California, US
Founders
Headquarters,
US
Number of locations
1,420 (2025)
Areas served
Primarily United States and Canada
Key people
  • Hillary Super (CEO)
  • Anne Stephenson (President of Victoria's Secret)
  • Ali Dillion (President of PINK)
  • Amy Kocourek (President of Beauty)
  • Scott Sekella (CFO and COO)
Products
Brands
  • Victoria's Secret
  • PINK
  • Beauty
RevenueDecrease US$2.27 billion (2025)
Increase US$315.8 million (2025)
Increase US$241.8 million (2025)
Total assetsIncrease US$5.01 billion (2025)
Total equityIncrease US$856 million (2025)
Number of employees
31,000 (2025) Edit this on Wikidata
Websitevictoriassecret.com

Victoria's Secret is an American lingerie, clothing and beauty retailer. Founded in 1977 by Stanford graduate student Roy Raymond and his wife Gaye, the company's five lingerie stores were sold to Les Wexner in 1982. Wexner rapidly expanded into American shopping malls, expanding the company into 350 stores nationally with sales of $1 billion by the early 1990s, when Victoria's Secret became the largest lingerie retailer in the United States.

Since 1995, the Victoria's Secret Fashion Show has been a major part of the brand's image, featuring an annual runway spectacle of models promoted by the company as fantasy Angels. The 1990s saw the company's further expansion throughout shopping malls, along with the introduction of the 'miracle bra', the brand Body by Victoria, and the development of a line of fragrances and cosmetics. In 2002, Victoria's Secret announced the launch of PINK, a brand that was aimed to teenagers and young women. Starting in 2008, Victoria's Secret expanded internationally, with retail outlets within international airports, franchises in major cities overseas, and company-owned stores throughout Canada and the UK.

By 2016, Victoria's Secret's market share had begun to decrease, due to competition from other brands that embraced a wider range of sizes and a growing consumer preference for athleisure. In 2016, the company canceled the circulation of its catalog. The brand struggled to maintain its market position following criticism and controversy over the unsavory behavior and business practices of corporate leadership under Wexner and Ed Razek. As of May 2020, with over 1,070 stores, Victoria's Secret remained the largest lingerie retailer in the United States.

Until 2021, Victoria's Secret was part of the L Brands group. On August 3, 2021, Victoria's Secret was spun off as an independent company under the name Victoria's Secret & Co. (which trades on the NYSE under the ticker symbol VSXY).