Victor Cui
Victor Cui | |||||||
|---|---|---|---|---|---|---|---|
 Cui in 2012 | |||||||
| Born | 1971 or 1972 (age 54–55) Edmonton, Alberta, Canada | ||||||
| Education | University of Alberta | ||||||
| Occupation | Sports executive | ||||||
| Known for | Former CEO of ONE Championship and the Edmonton Elks | ||||||
| Chinese name | |||||||
| Simplified Chinese | 崔伟德 | ||||||
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| Website | victorcui | ||||||
Victor Cui (/kwiː/) is a Canadian sports executive and entrepreneur. He is the co-founder of ONE Championship, a Singapore-based sports media company that grew under his founding leadership into Asia's largest sports media property with a valuation exceeding $1 billion and broadcast distribution across more than 150 countries. He later served as president and CEO of the Edmonton Elks of the Canadian Football League. Since departing the Elks, Cui has continued to operate across international sport, serving as Head of Asia-Pacific for The Snow League — the winter sports property founded by Olympic gold medalist Shaun White — and as Founding Partner of the EPIC World Championship, an amateur pickleball property. In 2025, Cui was elected as a Class B Member of the Canadian Olympic Committee. He is also a founding partner and advisor to Inzdr Corp., an AI-driven athlete digital twin platform developed in partnership with two-time Formula One World Champion Mika Häkkinen.
Cui was CEO of ONE Championship (ONE) for the first eight years, a mixed martial arts organization based in Singapore.