Pursuit (company)

Pursuit Attractions and Hospitality, Inc.
Formerly	Viad Corp
Type	Public
Traded as	NYSE: PRSU; S&P 600 component;
Founded	1926 (as Motor Transit Corporation); 1930 (as The Greyhound Corporation); 1990 (as Greyhound Dial Corporation); 1991 (as The Dial Corp); 1996 (as Viad Corp); 2025 (as Pursuit Attractions and Hospitality, Inc.);
Founders	Eric Wickman; Orville Caesar
Headquarters	Denver, Colorado, U.S.
Area served	U.S., Canada, Iceland
Key people	Joshua E. Schechter (Chairman); David W. Barry (President and CEO);
Revenue	$366 million (FY 2024)
Net income	$369 million (FY 2024)
Total assets	$845 million (FY 2024)
Total equity	$617 million (FY 2024)
Number of employees	1,500 Year-round; 2,500 Seasonal
Website	pursuit.com
	Footnotes;

Pursuit Attractions and Hospitality, Inc. is an American attractions and hospitality company with locations in Canada, the United States, Iceland, and Costa Rica. Pursuit owns and operates attractions, accommodation, culinary experiences, retail and transportation in and around the Canadian Rockies including, Banff, Jasper, and Waterton; in Alaska in and around Denali, Kenai Fjords National Park, and Talkeetna; in Montana in and around Glacier; in Iceland, and in the Arenal region of Costa Rica.

Prior to 2025, Pursuit was a division of Viad Corp that operated its travel and recreations business. Viad Corp was renamed Pursuit Attractions and Hospitality, Inc. on December 31, 2024 after the sale of its convention and events services business (GES). Viad Corp evolved from The Greyhound Corporation, which established Greyhound Lines and later became a diversified conglomerate between the 1960s and the 1990s. Greyhound entered the travel and recreations industry in 1981 when it acquired Glacier Park, Inc.