Tractive

Tractive
TypePrivate
IndustrySoftware Technology, Hardware
Founded2012
Founders
  • Michael Hurnaus
  • Michael Lettner
  • Michael Tschernuth
Headquarters
Pasching
,
Austria
Key people
  • Michael Hurnaus (Former CEO)
  • Wolfgang Reisinger (Former COO)
  • Andrew Bleiman (Former EVP, North America)
  • Dominik Hurnaus (CTO)
  • Martin Theißen (CMO)
Number of employees
< 140 (2026); 300 (2025)
ParentBending Spoons
Websitewww.tractive.com

Tractive is an Austrian technology company specializing in GPS tracking and health monitoring devices for dogs and cats. Founded in 2012, the company offers products that enable pet owners to monitor their animals' real-time location, activity levels, and health metrics through a collar-attached device and dedicated mobile application.

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