Shitposting

An example of a frequently-reposted shitpost meme ("reaction image") originating from the /⁠jp⁠/ (Otaku culture) board of 4chan, featuring the Touhou Project character Marisa Kirisame

In Internet culture, shitposting is the act of using an online forum or social media page to post content that is of "aggressively, ironically, and trollishly poor quality". Shitposts are generally intentionally designed to derail discussions or cause the biggest reaction with the least effort. It may even sometimes be orchestrated as part of a co-ordinated flame war to render a website unusable by its regular visitors.