Sandy Roberton

Sandy Roberton
Born
Alexander William Roberton

(1942-07-07)7 July 1942
Edinburgh, Scotland
Died25 July 2022(2022-07-25) (aged 80)
London, England
OccupationsRecord producer, businessman
Websiteworldsend.com/about/

Alexander William Roberton (7 July 1942 – 25 July 2022), known professionally as Sandy Roberton, was a British record producer, artist manager, and music industry executive. He played a prominent role in the development of the British folk-rock scene in the 1970s, producing early albums by Steeleye Span, Shirley Collins, Plainsong, and John Martyn. In addition to producing over fifty albums, he was also involved in artist and producer management, founding Worlds End Producer Management in 1980, a pioneering agency representing engineers, mixers, and producers.

Under Roberton's leadership, Worlds End became a globally influential producer management company, working with clients involved in recordings of David Bowie, U2, and Robert Plant. He later co-founded the record label Beverly Martel and the creative company IAMSOUND with his daughter, Niki Roberton. Known for his foresight in adapting to shifts in the music industry, he remained active in management and deal-making until shortly before his death.