Salling Group

Salling Group A/S
FormerlyDansk Supermarked A/S
TypePrivate
IndustryRetail
FoundedJune 1, 1956 (1956-06-01)
FounderHerman Salling
Headquarters,
Number of locations
2,100+ (2026)
Area served
Denmark, Germany, Poland, Baltic states
Key peopleAnders Hagh (President and CEO)
RevenueIncrease 83.168 billion kr. (2025)
Increase 3.25 billion kr. (2025)
Decrease –662 million kr. (2025)
Total assetsIncrease 53.3 billion kr. (2025)
Total equityIncrease 15.8 billion kr. (2025)
OwnerSalling Fondene
Number of employees
69,823 (2026)
DivisionsNetto
Føtex
Bilka
Salling
Rimi
Websitesallinggroup.com
Footnotes

Salling Group A/S (formerly Dansk Supermarked A/S) is Denmark's largest retailer, with a market share around 34%. It operates several chains of stores, including Netto, Føtex, Bilka, and Salling. Additionally, it holds franchise rights for Starbucks and Carl's Jr. in Denmark. Salling Group's international operations include Netto, which has expanded into Germany and Poland, and has made two unsuccessful attempts at operating in the United Kingdom. Its stores in Sweden were sold off in 2019. But in 2025, it was expanded to the Baltic states with a store Rimi.

On 1 June 2018, Dansk Supermarked changed its name to Salling Group.

Salling store on Strøget in Aarhus