Roewe
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| Type | Division |
|---|---|
| Industry | Automotive |
| Founded | 2006 |
| Headquarters | , China |
Area served |
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| Products | Automobiles |
| Parent | SAIC Motor |
| Subsidiaries | Rising Auto |
| Website | www.roewe.com.cn |
| Roewe | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Simplified Chinese | 荣威 | ||||||||||||||||
| Traditional Chinese | 榮威 | ||||||||||||||||
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Roewe (Chinese: 荣威; pinyin: Róngwēi) is an automotive brand owned by the Chinese automaker SAIC Motor since 2006. Roewe vehicles were initially based on technology acquired from defunct British carmaker MG Rover. SAIC was unable to purchase the rights to the Rover brand name (which was retained by BMW, subsequently sold to Ford and ultimately returned to Jaguar Land Rover) and created the Roewe marque as a replacement. Roewe vehicles are sold in most export markets outside China under the MG marque.