PopSugar

PopSugar
Available in	English
Founded	2006
Headquarters	San Francisco, California,; U.S.
Owners	PopSugar Inc. (2006–2019); Group Nine Media, Inc. (2019–2022); Vox Media, Inc. (2022–2026); PMX Global, LLC (since 2026);
Founders	Lisa Sugar; Brian Sugar
Products	PopSugar, PopSugar Must Have, Beauty by POPSUGAR
Parent	Vox Media, LLC (2022–2026); VM Publishing, LLC (since 2026);
Website	popsugar.com
Launched	March 2006

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PopSugar is an online American pop culture and wellness publication, founded in 2006 by married couple Brian and Lisa Sugar. The company is part of American digital holding company VM Publishing, LLC, a subsidiary of PMX Global, LLC, unit of Penske Media Corporation.

PopSugar features lifestyle content targeted towards women 18–34, across topics such as beauty, entertainment, fashion, fitness, food, and parenting, on mobile, video, and social media.