Persuasion

Persuasion, novel by Jane Austen, illustrated by C. E. Brock. For Sir Walter Elliot, baronet, the hints of Mr Shepherd, his agent, were quite unwelcome...

Persuasion is the act of influencing a person's beliefs, attitudes, intentions, motivations, or behavior. Research on persuasion and its affects is of interest to many fields, and is a frequent topic in the specialty of social psychology. Persuasion usually affects the decision making of an individual, and it is aimed at a variety of groups, including consumers, voters, and others.

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