Objective Media Group

Objective Media Group Limited
FormerlyObjective Productions Limited (1991–2016)
TypeSubsidiary
IndustryTelevision production
GenreComedy, entertainment, factual entertainment, documentary
FoundedApril 9, 1992 (1992-04-09)
FounderAndrew O'Connor
Headquarters,
ParentAll3Media (2007–2026)
Banijay UK (2026–present)
Divisions
  • OMG America
  • OMG North
  • OMG Scotland
Subsidiaries
  • Objective Entertainment
  • Objective Fiction
  • Coming Up Roses
  • Tannadice Pictures
Websiteobjectivemedia.group

Objective Media Group Limited (OMG), previously known as Objective Productions Limited, is a media production company that is a subsidiary of Banijay UK, in turn to be a division of Banijay Entertainment, and consists of several individual production labels that create scripted dramas, comedies, reality, and factual entertainment programmes for UK and international broadcasters. It develops and produces entertainment, reality, factual, and scripted programming including The Cube, Lingo, The Gold, Feel Good, Peep Show, Fresh Meat, and Toast of London. The company has offices in London, Manchester, Glasgow, Scotland and Los Angeles, California.

Objective has won a number of awards including BAFTA, RTS Awards, British Comedy Awards, Rose d'Or, Monte Carlo Golden Nymphs and the South Bank Show.