NJOY

NJOY, LLC
TypeSubsidiary
IndustryElectronic Cigarettes
Founded2007 (2007)
HeadquartersScottsdale, Arizona, United States
Key peopleShannon Leistra, Chief Executive Officer
ParentAltria Group (2023–present)
Websitewww.njoy.com

NJOY, LLC is an American company that manufactures and distributes electronic cigarettes and vaping products. The company has been wholly owned by Altria Group since 2023.