Mixi

Mixi
Website type
Social networking service
Available inJapanese
Traded asTYO: 2121
Founded1999
HeadquartersShibuya, Tokyo
OwnerMixi, Inc.
FoundersKenji Kasahara, Batara Eto
Key peopleKenji Kasahara (founder, president, executive director)
Websitemixi.co.jp
AdvertisingBanner ads
RegistrationOptional, restrictive
LaunchedFebruary 2004
Current statusActive
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Mixi (stylized as mixi) is an online Japanese social networking service. It opened in 1999 and is owned by Mixi, Inc. (株式会社MIXI, Kabushiki Gaisha Mikushī; TYO: 2121). As of September 2012, Mixi had about 14 million monthly active users, with about 8.6 million of those on smartphones. Mixi, Inc. was founded by Kenji Kasahara in 1999 as a limited liability company and became a Japanese corporation in 2000. The company changed its name to Mixi, Inc. from E-Mercury, Inc. in February 2006 to align its name with the social networking service, and was updated to MIXI, Inc. in 2022. Its headquarters are in Shibuya, Tokyo.

Mixi, Inc also published the mobile freemium game Monster Strike, the family photo-sharing app FamilyAlbum, and various other communication services.