Missguided

MGL Realisations (2022) Limited
Missguided
TypePrivate
IndustryRetail
Founded2009 (2009)
FounderNitin Passi
Headquarters
Trafford Park
,
UK
Key peopleGreg Pateras
ProductsClothing
ParentShein
Websitemissguided.co.uk

Missguided is a UK-based fast-fashion retailer selling clothes aimed at women aged 16-35 years old.

Missguided's headquarters were in Stretford, Greater Manchester until 2015 when they moved to Trafford Park. In May 2022 the company went into administration, with the assets subsequently bought by Frasers Group and some later sold to Shein.

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