Merchandising

Marketing

Key concepts
Account-based marketing Activation Annoyance factor Attribution Distribution Brand licensing Brand management Cannibalization Co-creation Communications Consumer behaviour Consumer culture Digital marketing Dominance Effectiveness Ethics Horizontal integration Influencer marketing Management Mix Pricing Product marketing Promotion Retail S-T-P Segmentation Targeting Positioning Service Social marketing Strategy Vertical integration
Promotional content
Advertising Ambush marketing Branding Corporate anniversary Direct marketing Franchising Gender in advertising Label Loyalty marketing Mobile marketing On-hold messaging Personal selling Premiums Prizes Product placement Propaganda Publicity Sales promotion Sex in advertising Underwriting spot
Promotional media
Behavioral targeting Brand ambassador Counter display unit Display advertising Display stand Drip marketing Endcap Gondola In-game advertising Mobile advertising Native advertising New media Online advertising Out-of-home advertising Point of sale Product demonstration Promotional merchandise Merchandising Promotional representative Visual merchandising Web banner Word-of-mouth
Research
Market research Marketing research Mystery shopping Consumer research

Merchandising is the process of contributing to the sale of products to a retail consumer by displaying for-sale products in ways that enticed to purchase more items or products.