Media monitoring

Media monitoring is the process of tracking and analysing various forms of media, including print, online, broadcast, and selected social media, to gather mentions and insights on specific topics, companies, individuals, or industries. This process helps organisations stay informed about how they are being perceived, enabling them to respond to news, trends, and public opinion.

It can be conducted in a systematic way by comparing the content presented in the media with external sources, in an attempt of fact-checking, or in a less formal manner by independent groups and media critics who aim to check the quality of the information available on the media, especially related to press freedom and holding media organizations responsible. In general, media monitoring focuses on developing insights, in various fields, on what is actually occurring while finding the balance to not overanalyze certain factors.

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