Maximum Effort

Maximum Effort Productions, Inc.
TypePrivate
IndustryFilm, television, advertising
Founded2018 (2018)
Founder
HeadquartersNew York City, U.S.
Key people
  • Ryan Reynolds (president)
  • Ashley Fox (co-president)
  • Johnny Pariseau (co-president)
Websitemaximumeffort.com

Maximum Effort Productions, Inc. is an American film production company and digital marketing agency founded by Canadian actor Ryan Reynolds alongside George Dewey in 2018. The company's name is a reference to a catchphrase from Reynolds' 2016 film Deadpool. In 2025, the company was named one of Time's 100 most influential companies.

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