MGS/LRS
 | |
| |
| Channels | |
|---|---|
| Branding | 10 |
| Programming | |
| Language | English |
| Network | WIN Television |
| Affiliations | 10 |
| Ownership | |
| Owner |
|
| SES/RTS | |
| History | |
First air date | 1 January 2004 |
Former channel numbers | Analog: MGS: 41 (VHF) LRS: 34 (VHF) |
Call sign meaning | MGS: Mount Gambier South Australia LRS: Loxton Riverland South Australia |
| Technical information | |
Licensing authority | Australian Communications and Media Authority |
| ERP | MGS: 200 kW LRS: 240 kW |
| HAAT | MGS: 379 m (1,243 ft) LRS: 180 m (591 ft) |
Transmitter coordinates | MGS: 37°36′8″S 140°28′58″E / 37.60222°S 140.48278°E LRS: 34°27′52″S 140°32′1″E / 34.46444°S 140.53361°E |
| Links | |
| Website | www.wintv.com.au |
MGS and LRS are television stations owned by WIN Corporation in South Australia. Both are relays of ADS-10 in Adelaide.
Before 2004, SES was the only commercial television station broadcasting in Mount Gambier and the southeast of South Australia. The SES studios were located on John Watson Drive, Mount Gambier. RTS was the only commercial television station in the Riverland region of South Australia, with its studio on Murray Bridge Road, Loxton. Both stations broadcast a mixture of programs derived from the Seven Network, Nine Network, and Network Ten. The 2004 introduction of sole Network Ten affiliate, MGS and LRS, was the second commercial television station in the region – following this, SES/RTS became a sole Nine Network affiliate (until September 2007), only sports programs (particularly AFL matches) were acquired from the Seven Network.
At 9:00 a.m. on 15 December 2010, MGS/LRS's analog signal were switched off, along with SES/RTS.
Between 1 July 2016 and 1 July 2021, WIN entered a new affiliation deal with Network 10. During this time, MGS/LRS programming was branded as "WIN". When WIN returned to their affiliation with the Nine Network, branding was restored as "10".
On 18 May 2026, it was announced that MGS/LRS and sister 10 affiliate MDN in Griffith would cease broadcasting from 1 July 2026 due to financial pressures of continuing services in smaller television markets. Days before the deadline, WIN and Network 10 agreed to a temporary three-month deal where Network 10 would provide their programming for free until 30 September, with both continuing to explore options going forward. These events followed a similar situation between WIN and the Seven Network just 12 months prior over program supply in the same areas.