KFWB

KFWB
Broadcast area
Greater Los Angeles
Frequency980 kHz
Branding980 AM La Mera Mera
Programming
LanguageSpanish
FormatRegional Mexican
Affiliations
Ownership
Owner
History
First air date
March 3, 1925 (1925-03-03)
Former frequencies
  • 1190 kHz (1925–1927)
  • 810 kHz (1927)
  • 830 kHz (1927–1928)
  • 850 kHz (1928)
  • 830 kHz (1928)
  • 950 kHz (1928–1941)
Technical information
Licensing authority
FCC
25457
ClassB
Power5,000 watts (unlimited)
Transmitter coordinates
34°4′11″N 118°11′38.3″W / 34.06972°N 118.193972°W / 34.06972; -118.193972
Links
Public license information
Website980lameramera.com

KFWB (980 AM) is a commercial radio station licensed to Los Angeles, California, United States. Owned by Lotus Communications, it airs a classic regional Mexican music format, with studios on Barham Boulevard, near the Universal City complex, and a transmitter co-sited with KLAC near Lincoln Park in Eastside Los Angeles.

The station was founded by the Warner Bros. Pictures studios in the early days of broadcasting and has kept the same call sign throughout its 100-year history. KFWB adopted a popular top 40 format in the early 1960s under Crowell-Collier ownership. Purchased by Group W in 1966, it carried an all-news radio format initially competing with, and then as a sister station to, CBS Radio-owned KNX. Placed in a divestment trust years nearly a decade after CBS purchased KCAL-TV, the station gradually phased out their all-news format with talk radio shows and later switched to sports as "980 The Beast". The trust spun off KFWB in 2016 and was purchased by Lotus later in that year. In addition to their current ranchera format, KFWB carries Spanish-language play-by-play of area professional sports teams and in 2025 became the Spanish-language flagship of the Los Angeles Lakers radio network.