KFWB
| |
Broadcast area | Greater Los Angeles |
|---|---|
| Frequency | 980 kHz |
| Branding | 980 AM La Mera Mera |
| Programming | |
| Language | Spanish |
| Format | Regional Mexican |
| Affiliations | |
| Ownership | |
| Owner |
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| History | |
First air date | March 3, 1925 |
Former frequencies |
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| Technical information | |
Licensing authority | FCC |
| 25457 | |
| Class | B |
| Power | 5,000 watts (unlimited) |
Transmitter coordinates | 34°4′11″N 118°11′38.3″W / 34.06972°N 118.193972°W |
| Links | |
Public license information | |
| Website | 980lameramera |
KFWB (980 AM) is a commercial radio station licensed to Los Angeles, California, United States. Owned by Lotus Communications, it airs a classic regional Mexican music format, with studios on Barham Boulevard, near the Universal City complex, and a transmitter co-sited with KLAC near Lincoln Park in Eastside Los Angeles.
The station was founded by the Warner Bros. Pictures studios in the early days of broadcasting and has kept the same call sign throughout its 100-year history. KFWB adopted a popular top 40 format in the early 1960s under Crowell-Collier ownership. Purchased by Group W in 1966, it carried an all-news radio format initially competing with, and then as a sister station to, CBS Radio-owned KNX. Placed in a divestment trust years nearly a decade after CBS purchased KCAL-TV, the station gradually phased out their all-news format with talk radio shows and later switched to sports as "980 The Beast". The trust spun off KFWB in 2016 and was purchased by Lotus later in that year. In addition to their current ranchera format, KFWB carries Spanish-language play-by-play of area professional sports teams and in 2025 became the Spanish-language flagship of the Los Angeles Lakers radio network.