IDEO

IDEO
TypePrivate
IndustryDesign firm
Founded1991, with the merging of David Kelley Design (est 1978), Moggridge Associates (est 1969), ID Two (est 1979), and Matrix Product Design (est 1983).
FoundersDavid Kelley
Bill Moggridge
Mike Nuttall
HeadquartersSan Francisco, California
Key people
  • Mike Peng, CEO
  • Tim Brown, Chair
Number of employees
500+ (2023)
Websitewww.ideo.com

IDEO (/ˈaɪdioʊ/) is a design and consulting firm with offices in the U.S., England, and China. It was founded in Palo Alto, California, in 1991, with the merger of several established firms.

The company's 500 staff uses a design thinking approach to design products, services, environments, brands, and digital experiences. By the early 2000s, the company had expanded into management consulting and organizational design. Since 2016, IDEO has been a member of Kyu Collective, after they purchased a minority stake in the firm