Hisense
 Logo since 2012 | |
 Headquarters in Qingdao, Shandong | |
Native name | 海信有限公司 |
|---|---|
Romanized name | Hǎixìn Yǒuxiàn Gōngsī |
| Type | Public company |
| Industry | |
| Predecessor | Qingdao No. 2 Radio Factory |
| Founded | September 1969 (as Qingdao No. 2 Radio Factory) March 1993 (as Hisense) |
| Headquarters | , China |
Area served | Worldwide |
| Products | |
| Revenue | US$12.169 billion (2023) |
| US$288.59 million (2018) | |
| US$1.14 billion (2019) | |
| Owner | Qingdao Hisense Electric Holdings Co., Ltd. (29.9%) |
| Subsidiaries | 54 companies and offices |
| Website | global |
| Hisense | |||||||||||||||||||||||||||||
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| Chinese | 海信 | ||||||||||||||||||||||||||||
| Traditional Chinese | 海信 | ||||||||||||||||||||||||||||
| Simplified Chinese | 海信 | ||||||||||||||||||||||||||||
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Hisense Group Co., Ltd. is a Chinese multinational major appliance and electronics manufacturer headquartered in Qingdao, Shandong, China. Television sets are one of its principal products. In the first quarter of 2026, Hisense accounted for 13% of global television shipments, behind Samsung and TCL, according to Counterpoint Research. Hisense also operates as an original equipment manufacturer (OEM), producing some goods that are sold under brands other than Hisense.
Two major subsidiaries of Hisense Group are publicly listed: Hisense Visual Technology (SSE: 600060) and Hisense Home Appliances Group (SEHK: 921, SZSE: 000921).