Gregg Latterman
Gregg Latterman | |
|---|---|
| Born | 1967 (age 58–59) Lansing, Michigan |
| Education |
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| Occupations | Entrepreneur, academic, investor |
| Years active | 1990-present |
| Employer | Zell Lurie Institute for Entrepreneurship at Stephen M. Ross School of Business at the University of Michigan (executive director) |
| Organizations |
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| Known for | Founder and CEO, Aware Records |
Gregg Latterman is an American entrepreneur, academic, and angel investor. The founder of Aware Records, he is the executive director of the Zell Lurie Institue for Entrepreneurship and clinical assistant professor of entrepreneurial studies at the University of Michigan. He was previously an adjunct professor at Northwestern University and adjunct lecturer at Kellogg School of Management.
Latterman put together a compilation CD of his favorite unsigned bands in 1993. He released it on his own label, and quit his job as a CPA the day it came out. The label, Aware, became "one of the most durable and influential independent forces in music," with Latterman helping to launch the careers of artists including John Mayer, Train, Mat Kearney, Hootie & The Blowfish, and Five For Fighting.
In 2012, after more than 25 million records were sold on Aware, Latterman decided to return to school. He attended the University of Pennsylvania, and earned a master's degree in positive psychology under Martin Seligman. He was an adjunct professor at Northwestern University Farley Center for Entrepreneurship and Innovation.