GoPro
 | |
| Formerly | Woodman Labs, Inc. |
|---|---|
| Type | Public |
| |
| Industry | |
| Founded | 2002 |
| Founder | Nick Woodman |
| Headquarters | , U.S. |
Area served | Worldwide |
| Key people | |
| Products | |
| Revenue |  US$801 million (2024) |
| −US$135 million (2024) | |
| −US$432 million (2024) | |
| Total assets | US$544 million (2024) |
| Total equity | US$152 million (2024) |
| Owner | Nick Woodman (64%) |
Number of employees | 696 (2024) |
| Subsidiaries |
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| Website | gopro |
| Footnotes | |
GoPro, Inc. (marketed as GoPro or as goPRO) is an American technology company founded in 2002 by Nick Woodman that went public in 2014 on the Nasdaq stock exchange under the ticker $GPRO. It manufactures action cameras and develops its own mobile apps and video-editing software. GoPro cameras are widely used for adventure sports, travel recording, and outdoor activities. Founded as Woodman Labs, Inc, the company is based in San Mateo, California.
It developed a quadcopter drone, Karma, released in October 2016, but discontinued it after two years. In January 2018, the company hired JPMorgan Chase to pursue the option of selling the company. However, a month later, the CEO denied this. GoPro has continued its business of manufacturing action cameras.
GoPro frequently partners with athletes; the company has successfully completed partnerships with Kelly Slater, Jimmy Chin, and Jonas Deichmann. In 2016, GoPro had 160 athletes on its payroll.