GfK
Headquarters in Nuremberg, Germany | |
| Type | Societas Europaea |
|---|---|
| Industry | Market research |
| Founded | 1934 |
| Headquarters | Nuremberg, Germany |
| Key people | Peter Feld (CEO)
Lars Nordmark (CFO) Thomas Ebeling (Chairman of the Supervisory Board) |
| Revenue | €1.5 Billion (2014) |
| €52.4 million (2014) | |
| Owner | Advent International |
Number of employees | 8,000+ (2021) |
| Parent | NIQ |
| Website | gfk |
GfK (originally GfK-Nürnberg Gesellschaft für Konsumforschung e.V., 'Nuremberg Society for Consumer Research') is a German market research company that provides data and intelligence to the consumer goods industry. It is headquartered in Nuremberg and is a subsidiary of NIQ.