GfK

GfK SE
TypeSocietas Europaea
IndustryMarket research
Founded1934 (1934)
HeadquartersNuremberg, Germany
Key peoplePeter Feld (CEO)

Lars Nordmark (CFO)

Thomas Ebeling (Chairman of the Supervisory Board)
Revenue€1.5 Billion (2014)
€52.4 million (2014)
OwnerAdvent International
Number of employees
8,000+ (2021)
ParentNIQ
Websitegfk.com

GfK (originally GfK-Nürnberg Gesellschaft für Konsumforschung e.V., 'Nuremberg Society for Consumer Research') is a German market research company that provides data and intelligence to the consumer goods industry. It is headquartered in Nuremberg and is a subsidiary of NIQ.