Generative engine optimization

Generative engine optimization (GEO) is the practice of structuring digital content and managing online presence to improve visibility in responses generated by generative artificial intelligence (AI) systems. The practice influences the way large language models (LLMs) retrieve, summarize, and present information in response to user queries. Related terms include answer engine optimization (AEO) and artificial intelligence optimization (AIO).

The concept of GEO first appeared in response to generative AI technologies being integrated into mainstream search and information retrieval systems.

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