FreshCo

FreshCo Ltd.
TypeSubsidiary
IndustryRetail
PredecessorPrice Chopper
Commisso's Food Markets/Food Terminal (Ontario and eastern provinces) Safeway
Sobeys (Western Canada)
Founded2010 (2010)
HeadquartersMississauga, Ontario
Stellarton, Nova Scotia
ProductsBakery, dairy, deli, frozen foods, general grocery, general merchandise, meat & poultry, produce, seafood, snacks
ParentSobeys

FreshCo Ltd. is a Canadian chain of discount supermarkets owned by Sobeys. It was launched in March 2010. As of September 2024, there were over 125 FreshCo stores.

In December 2017, Sobeys Inc. announced plans to re-brand up to 64 stores in western Canada currently under the Safeway and Sobeys names into the FreshCo banner.

Freshco in Richmond Hill, Ontario
Freshco interior
A FreshCo store in Aldergrove, British Columbia, with the "Lowering Food Prices" slogan
A FreshCo location in Guelph, Ontario, with the old branding and "Fresher, Cheaper" slogan.

Until summer 2019, FreshCo used the slogan, "Fresher, Cheaper."