Freetrade
 | |
| Type | Subsidiary |
|---|---|
| Industry | FinTech |
| Founded | 2016 |
| Founders |
|
| Headquarters | London, United Kingdom |
| Key people |
|
| Products | Share dealing |
| Revenue |  £31.0 million (2025) |
 -£25.1 million (2025) | |
| -£22.9 million (2023) | |
| AUM | £3.5 billion (February 2026) |
| Total assets | £19.1 million (2023) |
| Total equity | £24.0 million (2023) |
| Owner | IG Group |
Number of employees | 108 (2025) |
| Website | freetrade |
Freetrade is a UK-based fintech company founded in 2016 by Adam Dodds, Davide Fioranelli and André Mohamed. It operates a mobile trading platform for retail investors in the UK, allowing users to trade equities and ETFs through iOS and Android applications.
The company initially used crowdfunding and later raised venture capital, including a $69 million Series B round in 2021, following growth during the COVID-19 pandemic. Losses widened in 2022 and its valuation consequently fell. By the end of 2024, Freetrade reported 720,000 customers with assets under administration of £2.5 billion. After its acquisition by IG Group, assets under administration reached more than £3.5 billion by February 2026.
Freetrade was subject to regulatory action over its advertising practices. In January 2025, IG Group agreed to acquire Freetrade for £160 million. The acquisition was completed on 1 April 2025. The deal prompted criticism from some crowdfunding investors because the sale price was substantially below the company's 2021 peak valuation.