Fast-moving consumer goods

Store aisle of fast moving consumer goods; shown here are health and beauty products

Warehouse club store

Soft drinks are also FMCGs.

Fast-moving consumer goods (FMCG) are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.

Fast-moving consumer goods have a high inventory turnover and are contrasted with specialty items, which have lower sales and higher inventory holding costs. Many retailers carry only FMCGs, particularly hypermarkets, big box stores, and warehouse club stores. Small convenience stores also stock fast-moving goods; the limited shelf space is filled with higher-turnover items.