Facebook Watch
 | |
Website type | Video on demand |
|---|---|
| Available in | English |
| Headquarters | , United States |
| Area served | Worldwide |
| Key people |
|
| Industry | Internet |
| Parent | Meta Platforms |
| Website | facebook.com/watch (Now redirect to reels) |
| Commercial | Yes |
| Launched | August 10, 2017 |
| Current status | Closed since 26 April 2023; 3 years ago |
collapsetext. Replace with collapse_text.url. Replace with website.location_city. Replace with headquarters_city.foundation. Replace with founded.launch_date. Replace with launched.programming_language. Replace with written_in.location_country. Replace with headquarters_country.type. Replace with website_type.Facebook Watch was a video on demand service operated by American company Meta Platforms (previously named Facebook, Inc.). The company announced the service in August 2017 and it was available to all U.S. users that month.
Facebook Watch offered tailored video recommendations and organizes content into categories based on metrics like popularity and user engagement. The platform hosted both short and long-form entertainment. Facebook Watch's original video content was produced for the company by others, who earned 55% of advertising revenue (Facebook kept the other 45%). In 2018, Facebook allocated a $1 billion budget for content creation. The company generates revenue from mid-roll ads and also explored the introduction of pre-roll ads in the same year. In August 2018, Facebook Watch became globally accessible to all Facebook users.
As of September 2020, Facebook reported that Facebook Watch had more than 1.25 billion monthly visitors, 46% of its monthly active user base at that time.
In April 2023, the service was discontinued.