Display window

Arch-crowned display windows of a heritage listed shop front from 1847 at Sværtegade 3 in Copenhagen, Denmark. A lunette toplight surmounts each ornate transom.

A display window, also a shop window (British English) or store window (American English), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. Usually, the term refers to larger windows in the front façade of the shop.