DS Automobiles
 | |
| Product type | Luxury vehicles |
|---|---|
| Owner | Stellantis (since 2021) |
| Produced by | Stellantis France |
| Country | France |
| Introduced | February 5, 2009 (as a Citroën brand) June 1, 2014 (as an independent brand) May 21, 2026 (as a Citroën brand) |
| Related brands | Citroën |
| Markets | Europe (except Ireland (left in 2024), Sweden (left in 2022), Scandinavia (left in 2022) & Southeastern Europe), Argentina, Chile, French Guiana, Ecuador, Martinique, Colombia, Guadeloupe, Morocco, Reunion, Egypt, Japan, Israel, China (until 2023), South Korea (until 2024), Singapore (until 2024), Palestine, New Caledonia |
| Previous owners | Citroën (2009–2015) PSA Group (2015–2021) |
| Ambassador | Xavier Peugeot (CEO of DS brand) |
| Website | dsautomobiles.com |
DS Automobiles is a French luxury-premium marque created in 2009. Formerly part of Citroën, DS has been a standalone brand ultimately owned by PSA Group, and later Stellantis. The independent DS marque was created in 2014 from the former DS subbrand and line of models of Citroën cars made since 2009, although it had been separated from Citroën in Asia since 2012.
The name DS is considered a nod to the classic executive car Citroën DS. The name is also a play on words, as in French it is pronounced like the word déesse, meaning "goddess".