Borgward Group

Borgward Group AG
TypePrivate
IndustryAutomotive
Founded2010
Defunct2022
Fatebankruptcy
Headquartersformer Stuttgart, Germany Headquarters and China Production
Area served
Germany
Mainland China
Malaysia
Nepal
Key peopleChristian Borgward (Chairman), Xiuzhan Zhu (CEO),
ProductsAutomobiles
Total equityChristian Borgward
Karlheinz L. Knöss
23 % Foton Motor Insolvent
67 % UCAR Group
Websitewww.borgward.com
The first Borgward-Flagship-Store in Europe opened in June 2018 in Stuttgart

Borgward Group AG was a Chinese-German automobile brand established in 2010 with headquarters in Stuttgart, Germany. The company carried the name and logo of the former German brand Borgward. Design and engineering was located in Germany, but the cars were produced in China by Foton Motor.

Borgward started its business with a range of conventional SUVs, with sales reaching approx. 75,000 units by January 2018. The firm had branches in China, Russia, India, Brazil and Mexico. Borgward presented the Isabella concept at the Frankfurt Motor Show 2017, its vision of a full-electric 4-door coupé.

Foton sold their interest to Ucar in 2019 but following poor sales in 2020 and 2021, the company filed bankruptcy in China in April 2022 and was declared bankrupt in December 2022.