blueSG

Flexar
(BlueSG Pte Ltd)
TypePrivate
IndustryCar rental
Founded2017 (2017)
Headquarters48 Changi South Street 1, Tampines, East Region, Singapore
Area served
Singapore
Key people
  • Keith Kee (CEO)
  • Bernard Sim (COO)
Services
IncreaseS$ 5.2 million (2019)
DecreaseS$ 9.3 million (2019)
ParentGoldbell Group
Websitewww.flexar.com.sg Edit this at Wikidata

Flexar (officially BlueSG Pte Ltd) is a Singaporean company providing electric car sharing and electric car charging services. The company was originally launched as BlueSG in September 2017, beginning operations in December 2017 with 30 charging stations and 80 all-electric Bolloré Bluecar available via a paid subscription model.

In February 2021, BlueSG was acquired by Goldbell Group, with the acquisition completed in October 2021. Around the same period, its charging network was divested to TotalEnergies. By December 2020, the company had expanded to 374 charging stations and a fleet of 667 vehicles across Singapore.

In August 2025, operations were temporarily suspended, during which the existing fleet was retired and the charging network discontinued. In April 2026, the company relaunched a renewed car-sharing service under the brand name Flexar, while continuing to operate under its legal entity, BlueSG Pte Ltd.