Bespoke

A bespoke tailoring "coat" (suit jacket) under construction
The bespoke shoe lasts of Queen Victoria from 1898 and Earl Mountbatten of Burma at John Lobb Bootmaker in London

Bespoke (/biˈspoʊk/ ⓘ) describes any item commissioned to a particular specification, altered or tailored to the customs, tastes, or usage of an individual purchaser. In contemporary usage, "bespoke" has become a general marketing and branding concept implying exclusivity and limited runs.

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