Backlash (2007)
| Backlash | |||
|---|---|---|---|
 Promotional poster featuring Edge, parodying the movie The Shining | |||
| Promotion | World Wrestling Entertainment | ||
| Brand(s) | Raw SmackDown! ECW | ||
| Date | April 29, 2007 | ||
| City | Atlanta, Georgia | ||
| Venue | Philips Arena | ||
| Attendance | 14,500 | ||
| Buy rate | 210,000 | ||
| Pay-per-view chronology | |||
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| Backlash chronology | |||
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The 2007 Backlash was a professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was the ninth annual Backlash and took place on April 29, 2007, at the Philips Arena in Atlanta, Georgia, held for wrestlers from the promotion's Raw, SmackDown!, and ECW brand divisions. The concept of the event was based around the backlash from WrestleMania 23.
This was WWE's first monthly PPV held during the first brand split period to feature all three brands after the company discontinued brand-exclusive PPVs. This made it the first Backlash since 2003 to feature multiple brands. It was also the first Backlash to feature ECW which was introduced as a third brand in May 2006.
The main match on the Raw brand was a fatal four-way match for the WWE Championship involving champion John Cena, Randy Orton, Edge, and Shawn Michaels. Cena won the match and retained the championship after pinning Orton. The primary match on the SmackDown! brand was a Last Man Standing match for the World Heavyweight Championship between The Undertaker and Batista, which ended in a no-contest after both men failed get to their feet before the referee counted to 10. The featured match on the ECW brand was Bobby Lashley versus Team McMahon (Umaga, Vince McMahon, and Shane McMahon) in a handicap match for the ECW World Championship. Vince won the title and the match for his team after pinning Lashley.