BackType

BackType, Inc.
Company typePrivate
Founded2008 (2008)
FoundersChristopher Golda
Michael Montano
Websitehttp://www.backtype.com
Current statusAcquired by Twitter
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BackType was a SaaS social media analytics service launched in August 2008.

Initially, BackType was focused only on blog comments, aggregating comments from across blogs and allowing users to search them by topic or author. It followed with BackType Connect, a service that allowed users to reverse lookup a URL to view comments written in response across the web. Notably, this also included tweets referring to the URL (even if it the URLs had been shortened). They also launched BackTweets, a web site dedicated to tracking conversations on the micro-blogging site, searchable by keyword or URL.

Before raising venture capital, BackType was nominated in the best bootstrapped startup category at the 2008 Crunchies.

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