Billboard Utilising Graffitists Against Unhealthy Promotions

BUGA UP
Billboard Utilising Graffitists Against Unhealthy Promotions
	A Marlboro billboard that has been altered to read “it’s a bore”, North Sydney
Abbreviation	BUGA UP
Predecessor	Non-Smokers Rights Movement; MOP UP (Movement Opposed to the Promotion of Unhealthy Products);
Formation	October 1979
Founders	Bill Snow; Ric Bolzan; Geoff Coleman;
Founded at	Sydney
Location	Australia;
Methods	Billboard hijacking using graffiti
Field	Subvertising
Key people	Arthur Chesterfield-Evans; Danielle Kluth; Fred Cole; Lord Bloody Wog Rolo; Peter Vogel;
Publication	B.U.G.A.U.P.
Website	bugaup.org

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Billboard Utilising Graffitists Against Unhealthy Promotions, or B.U.G.A.U.P. (alternatively, BUGA-UP or BUGA UP) is an Australian subvertising artistic movement that plays on the phrase "bugger up". It practices billboard hijacking using détournement or modification with graffiti of billboard advertising that promote things that are deemed unhealthy. At the time of its formation, smoking in Australia was common and increasing in popularity, since cigarette advertising was largely unregulated, leading to popular campaigns such as Paul Hogan's Winfield ad series.