Asana, Inc.
 | |
| Formerly | Smiley Abstractions, Inc. (until July 2009) |
|---|---|
| Type | Public |
| |
| Founded | December 16, 2008 |
| Founders | |
| Headquarters | , U.S. |
| Key people |
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| Services | Process management, project management software, productivity software, team management, work management software, collaborative software |
| Revenue |  US$724 million (2025) |
 US$−267 million (2025) | |
| US$−256 million (2025) | |
| Total assets |  US$891 million (2025) |
| Total equity | US$228 million (2025) |
| Owner | Dustin Moskovitz (53%) |
Number of employees | 1,819 (2025) |
| Website | asana |
| Footnotes Financials as of January 31, 2025. | |
Asana, Inc. (/əˈsɑːnə/ or /ˈɑːsənə/) is an American software company based in San Francisco, California whose flagship Asana service is a web and mobile "work management" platform designed to help teams organize, track, and manage their work. Asana, Inc. was founded in 2008 by Dustin Moskovitz and Justin Rosenstein. The product launched commercially in April 2012. In September 2020, the company was valued at $5.5 billion following its direct listing.